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    Home»Real Estate»Buyer cannot get out of preconstruction purchase by claiming that puffery by sales agent was misrepresentation
    Real Estate

    Buyer cannot get out of preconstruction purchase by claiming that puffery by sales agent was misrepresentation

    Nick TenevBy Nick Tenev30 October 2025Updated:31 October 2025No Comments6 Mins Read
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    Madison Homes Cornell Rouge Limited v. Jia Lin Huang and Pingkai Wu, 2025 ONSC 657, serves as a stark reminder of the risks inherent in preconstruction home purchases and the limited grounds available to buyers seeking to escape their contractual obligations. For transactional real estate lawyers, this decision reinforces several key principles while highlighting common pitfalls that can ensnare unwary purchasers.

    The Facts: A $1.6 Million Mistake

    The case involved a preconstruction purchase of a $1,559,000 home in Madison Homes’ Cornell Rouge development. The purchasers, Jia Lin Huang and her mother Pingkai Wu, signed the agreement of purchase and sale in December 2016 after visiting the sales office during a Christmas shopping trip. Wu, who only spoke Mandarin, returned to China shortly after the purchase and never came back to Canada. When the home was ready for closing in 2018, Huang failed to complete the transaction, citing her mother’s illness and resulting financial constraints.

    What makes this case particularly instructive is the buyers’ attempt to void the contract based on alleged misrepresentations, economic duress, and unconscionability – claims that were ultimately unsuccessful but illustrate common defenses raised in failed purchase scenarios.

    Sales Representations: The High Bar for Actionable Misrepresentation

    Huang alleged several misrepresentations by the sales agent, including claims that she and her mother were “sent by destiny,” that there was high demand for the property, and that the location was “excellent.” Justice Callaghan systematically dismantled these claims, applying the well-established principle from Hembruff v. Ontario (Municipal Employees Retirement Board) that actionable representations must be “ascertainable facts” rather than mere opinions, judgments, or sales puffery.

    The court found that statements about the home being in an “excellent location” were opinions, not facts, while claims about future value were statements about future events rather than present facts.

    Importantly, the court distinguished between legitimate sales promotion and actionable

    misrepresentation, noting that many sales statements are simply not intended to be relied upon as contractual terms.

    This analysis should remind transactional lawyers to advise clients that typical sales representations rarely provide grounds for voiding a purchase agreement. The Forest Hill Homes v. Ou decision, cited approvingly by the court, confirms that sales agents’ representations generally fall into the category of “mere puffery” unless they amount to specific assertions of fact that would reasonably induce reliance.

    Economic Duress: A Narrow Escape Route

    The buyers’ economic duress argument also failed, despite their claims of pressure from the sales agent. The court applied the stringent test from Stott v. Merit Investment Corp., requiring “coercion of the will” that leaves the victim with no “realistic alternative” but to submit to illegitimate pressure.

    Crucially, Justice Callaghan found that even if there had been initial pressure, Huang’s subsequent conduct – including multiple voluntary returns to the sales office, payment of additional deposits, and selection of upgrades – constituted affirmation of the transaction. This finding underscores that buyers cannot claim duress while simultaneously taking steps to advance the purchase.

    The decision confirms that competitive market conditions, time pressure, and superior bargaining positions do not, without more, constitute economic duress. As the court noted, citing Evans v. Mattamy Homes Limited and Wang v. Mattamy Corporation, urgency and pressure to buy in a competitive market are insufficient to establish unconscionability or duress.

    The Unconscionability Defense: Why Education and Experience Matter

    Perhaps most significantly for transactional practitioners, the court rejected the unconscionability defense despite the buyers’ claims that Huang could not understand English and therefore could not protect her interests. Justice Callaghan found these claims to be fabricated, noting that Huang had attended high school in Toronto, graduated from the University of Toronto with a finance degree, and had recently purchased another home.

    Applying the Uber Technologies Inc. v. Heller framework, the court found no inequality of bargaining power that would impair Huang’s ability to understand the transaction. The decision emphasizes that unconscionability requires both an inequality of bargaining power and an improvident transaction, assessed at the time of contract formation – not when circumstances later make performance difficult.

    Damages: The True Cost of Breach

    The damages award of $322,479.31 demonstrates the significant financial consequences of failing to close. Madison Homes was entitled to the difference between the contract price and the eventual resale price ($291,413), plus carrying costs including taxes, utilities, legal fees, commissions, and marketing expenses. Despite reselling for $150,000 more than the appraised value, Madison Homes still suffered substantial losses.

    This comprehensive damages award serves as a sobering reminder to clients about the real costs of breach, which extend far beyond simple deposit forfeiture.

    Third Party Issues: When Agents Aren’t Really Agents

    An interesting subplot involved Edward Wong, a real estate agent who falsely claimed to have introduced the buyers to obtain a commission kickback that would reduce the purchase price. The court found no fiduciary relationship existed because there was no actual reliance – Wong was merely a “facilitator for a reduction of the Purchase Price” rather than a true agent.

    This finding reinforces that fiduciary duties arise from substantive relationships of trust and reliance, not mere labels or titles.

    Practical Takeaways for Transactional Lawyers

    This decision offers several lessons for practitioners advising clients on preconstruction purchases:

    For Vendor’s Counsel: Ensure sales materials and agent training emphasize the distinction between permissible sales promotion and potentially actionable representations. Document any legitimate claims about market conditions or property features.

    For Purchaser’s Counsel: Advise clients that escape routes from purchase agreements are extremely limited. Sales representations rarely provide grounds for voiding contracts, and market pressures don’t constitute duress. Ensure clients understand the comprehensive nature of damages they may face upon breach.

    For Both: The entire agreement clauses and absence of cooling-off periods in preconstruction agreements create significant risks for purchasers while providing strong protection for vendors.

    Madison Homes v. Huang ultimately reinforces that real estate purchase agreements are serious legal commitments with substantial consequences for breach. While the decision may seem harsh to the failed purchasers, it provides necessary certainty in an industry where developers must rely on purchaser commitments to finance construction and plan development timelines.

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    Nick Tenev

    Nick Tenev is a litigation lawyer and director at Cowan Litigation. With a background in nuclear engineering and experience at the Royal Bank of Canada’s legal department and a leading Bay Street firm, Nick brings a practical and strategic approach to complex legal disputes.

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